Marketing

Marketing Certificate

Marketing Certificate Program

(Certificate Code: AAU-BUS08)

REQUIRED COURSES:

BUS 105: Introduction to Business Writing

3 Term Credits
Prerequisite: None

This course is designed to teach the basics of business writing. Topics include the different types of dictionaries and what is and is not included in these dictionaries. Basic grammar, style, and writing skills will be reviewed. This course will begin with a background lesson on parts of speech and sentence structures and then will progress into more specific areas, such as nouns, verbs, modifiers, punctuation, capitalization, and numbers.

ISY 105: Microsoft® Office PowerPoint

3 Term Credits
Prerequisite: None

Microsoft® Office PowerPoint combines text and technology to create a valuable learning experience. Students will learn the various components of Microsoft® Office PowerPoint, such as how to plan an effective presentation, customize animation effects, and create a custom slide show.

MAT 115: Business Problem Solving

3 Term Credits
Prerequisite: None

This course applies algebraic concepts to business problems, to develop and improve technical, quantitative and critical thinking skills in analyzing business issues.

COM 120: Principles of Speech Communication

3 Term Credits
Prerequisite: None

This course introduces students to a holistic approach to the field of human communication. Speech Communication covers principles and theories that give insights into the communication process and general communication behaviors. It engages students to practice effective communication in various contexts. Students learn skills to critically analyze and apply methods of persuasion in interpersonal, intercultural, group, organizational, public and mass communication. Through journal exercises, content analysis, film reviews, public speaking critiques and speech writing, the course provides students with skills-building opportunities to develop their communication strengths.

MKT 220: Principles of Marketing

3 Term Credits
Prerequisite: None

This is an introductory course designed to provide you with a comprehensive understanding of the bedrock concepts of marketing. It will introduce you to the basic principles of marketing that have existed for many years, plus the marketing principles that are on the cutting-edge of current marketing thinking. These cutting-edge subjects are largely being driven by technology and the Internet.

BUS 240: Principles of Business Communications

3 Term Credits
Prerequisite: ENG 160 or BUS 105

This course focuses on the principles of communication as specifically applied in the business environment. It equips students with written and oral communication skills necessary for success in contemporary business organizations. It offers the proper use of communication tools to promote business goals. Amid today’s advancing technology, emails, instant messages, websites and blogs are fast becoming part the communicator’s kit in addition to printed documents.

Gainful Employment Disclosure


Business Certificate

Learn the basics of business by studying topics such as business writing, business problem solving, principles of speech communication, principles of marketing, and principles of business communication.

Management Certificate

AAU’s Business Management Certificate covers the fundamentals needed to successfully and professionally manage a team.

Office Management Certificate

On your journey to becoming a successful office manager or administrator, you will review fundamental concepts and terminology related to handling day-to-day business operations.