Business

Business Certificate

Business Certificate Program

(Certificate Code: AAU-BUS01)

REQUIRED COURSES:

BUS 105: Introduction to Business Writing

3 Term Credits
Prerequisite: None

This course is designed to teach the basics of business writing. Topics include the different types of dictionaries and what is and is not included in these dictionaries. Basic grammar, style, and writing skills will be reviewed. This course will begin with a background lesson on parts of speech and sentence structures and then will progress into more specific areas, such as nouns, verbs, modifiers, punctuation, capitalization, and numbers.

BUS 100: Introduction to Business

3 Term Credits
Prerequisite: None

This course is a broad survey of fundamental business concepts, such as management, marketing, human resources, and financial management and policy. General principles of business ethics and business law are also discussed. This course introduces students to the business and commercial world, while it lays the foundation for their meaningful participation in more advanced classes.

MGT 105: Essentials of Management

3 Term Credits
Prerequisite: None

This course offers a skill-based and practical approach to management education. It provides a concrete understanding of how processes such as planning and decision-making, theories of organization, leadership and motivation, relate to business activity. Through exercises and case studies, students’ managerial skills are developed and critical thinking is honed.

ECN 150: Introduction to Microeconomics

3 Term Credits
Prerequisite: ECN 151

This course is designed for students who have an interest in economics. It is a non-majors, introductory course. This course is designed to introduce the student to basic concepts in economics and to understand the cause and effect relationship between key economic concepts. The student develops skills in interpreting charts and graphs and to analyze different viewpoints related to supply and demand. The course’s major focus is on the study of individual behavior in the economy.

MKT 220: Principles of Marketing

3 Term Credits
Prerequisite: None

This is an introductory course designed to provide you with a comprehensive understanding of the bedrock concepts of marketing. It will introduce you to the basic principles of marketing that have existed for many years, plus the marketing principles that are on the cutting-edge of current marketing thinking. These cutting-edge subjects are largely being driven by technology and the Internet.

BUS 240: Principles of Business Communications

3 Term Credits
Prerequisite: ENG 160 or BUS 105

This course focuses on the principles of communication as specifically applied in the business environment. It equips students with written and oral communication skills necessary for success in contemporary business organizations. It offers the proper use of communication tools to promote business goals. Amid today’s advancing technology, emails, instant messages, websites, and blogs are fast becoming part the communicator’s kit in addition to printed documents.



Management Certificate

AAU’s Business Management Certificate covers the fundamentals needed to successfully and professionally manage a team.

Marketing Certificate

This certificate program explores the basics of marketing along with topics such as business writing, business problem-solving and principles of speech communication.

Office Management Certificate

On your journey to becoming a successful office manager or administrator, you will review fundamental concepts and terminology related to handling day-to-day business operations.