Marketing Certificate Program

Certificate Code: AAU-BUS08

The basics of marketing will be explored along with topics such as business writing, Microsoft® PowerPoint, business problem solving, principles of speech communication, principles of marketing, and principles of business communication. Students will also learn basic grammar, style and writing skills, and be able to understand the various components of Microsoft® PowerPoint. Additionally, this program shows students how to analyze business problems and how to communicate effectively in the business profession.

Required Marketing Certificate Courses

BUS105: Introduction to Business Writing

3 Semester Credits
Prerequisite: None

This course is designed to teach the basics of business writing. Topics include the different types of dictionaries and what is and is not included in these dictionaries. Basic grammar, style, and writing skills will be reviewed. This course will begin with a background lesson on parts of speech and sentence structures and then will progress into more specific areas, such as nouns, verbs, modifiers, punctuation, capitalization, and numbers.

ISY105: Microsoft® Office PowerPoint

3 Semester Credits
Prerequisite: None

Microsoft® Office PowerPoint combines text and technology to create a valuable learning experience. Students will learn the various components of Microsoft® Office PowerPoint, such as how to plan an effective presentation, customize animation effects, and create a custom slide show.

MAT115: Business Problem Solving

3 Semester Credits
Prerequisite: None

This course applies algebraic concepts to business problems, to develop and improve technical, quantitative and critical thinking skills in analyzing business issues.

COM120: Principles of Speech Communication

3 Semester Credits
Prerequisite: None

This course introduces students to a holistic approach to the field of human communication. Speech Communication covers principles and theories that give insights into the communication process and general communication behaviors. It engages students to practice effective communication in various contexts. Students learn skills to critically analyze and apply methods of persuasion in interpersonal, intercultural, group, organizational, public and mass communication. Through journal exercises, content analysis, film reviews, public speaking critiques and speech writing, the course provides students with skills-building opportunities to develop their communication strengths.

MKT220: Principles of Marketing

3 Semester Credits
Prerequisite: None

This is an introductory course designed to provide you with a comprehensive understanding of the bedrock concepts of marketing. It will introduce you to the basic principles of marketing that have existed for many years, plus the marketing principles that are on the cutting-edge of current marketing thinking. These cutting-edge subjects are largely being driven by technology and the Internet.

BUS240: Principles of Business Communications

3 Semester Credits
Prerequisite: ENG160 or BUS105

This course focuses on the principles of communication as specifically applied in the business environment. It equips students with written and oral communication skills necessary for success in contemporary business organizations. It offers the proper use of communication tools to promote business goals. Amid today's advancing technology, emails, instant messages, websites and blogs are fast becoming part the communicator's kit in addition to printed documents.

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Business Certificate Programs

• Business
• Finance
• Management
• Real Estate

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