Internet Marketing

Certificate Program Type: Advanced. Requires minimum of an AA degree in Business Administration or completion of all prerequisites prior to program start.

Make a difference in the virtual world. Lead your organization to maximum profits with strategic internet marketing skills. As the internet continues to develop tremendous marketing potential exists. Learn the latest techniques, trends and tools for planning and executing successful Internet marketing campaigns.

MKT306: Marketing Research

Credits: 3
Prerequisite: MKT220

This course describes the latest marketing research processes, techniques and methodologies that produce marketing insights, with an emphasis on the role the Internet plays in marketing research.

MKT308: Marketing Management

Credits: 3
Prerequisite: MGT105, MKT220

This course builds on a student's understanding of basic marketing principles with a case study approach that focuses on solving market ing problems with the latest tools and techniques.

MKT434: Marketing in the New Economy

Credits: 3
Prerequisite: MKT220

This course presents a framework to help students and practitioners understand how to think about and implement effective Internet marketing programs.

MKT451: Internet Marketing

Credits: 3
Prerequisite: MKT220

This course is designed to encourage current and future executives, managers and strategists to rethink their views on marketing strategies. The course presents a customer-centric view of marketing, one that focuses on how firms can create tangible customer relationships by using a practitioner-focused, seven-stage framework for the conception, design and implementation of marketing programs. These customer relationships are enhanced by a wide range of online and offline marketing levers with an emphasis on the Internet.

MGT495: E-Business

Credits: 3
Prerequisite: None

Students are introduced to the fundamentals of e-business and the strategic role information technology plays in gaining and maintaining competitive advantage.

Other Business Certificate Programs

• Business
• Finance
• Green Property Management
• Internet Marketing
• Management
• Real Estate
• California Real Estate Sales

Military

AAU provides more than just an education. We provide an encouraging learning environment that meets the unique needs of today's service members and their families.

• 100% Online
• Military Tuition Assistance/MyCAA Accepted
• Maximum Allowable Transfer Credit for ACE Recommended Military Training and Credit-by-Examination
• Available Worldwide
• Self-Paced, Supportive
• Textbook Grant

Student Testimonial

Allied American University afforded me the opportunity to pursue a quality education.Dee Chappell