Business Certificate Program

Certificate Code: AAU-BUS01

Students learn the basics of marketing by studying topics such as business writing, Microsoft® PowerPoint, business problem solving, principles of speech communication, principles of marketing, and principles of business communication. Students will also learn basic grammar, style and writing skills, as well as how to analyze business problems and communicate effectively in the business profession.

Required Business Certificate Courses

BUS105: Introduction to Business Writing

3 Semester Credits
Prerequisite: None

This course is designed to teach the basics of business writing. Topics include the different types of dictionaries and what is and is not included in these dictionaries. Basic grammar, style, and writing skills will be reviewed. This course will begin with a background lesson on parts of speech and sentence structures and then will progress into more specific areas, such as nouns, verbs, modifiers, punctuation, capitalization, and numbers.

BUS100: Introduction to Business

3 Semester Credits
Prerequisite: None

This course is a broad survey of fundamental business concepts, such as management, marketing, human resources, and financial management and policy. General principles of business ethics and business law are also discussed. This course introduces students to the business and commercial world, while it lays the foundation for their meaningful participation in more advanced classes.

MGT105: Essentials of Management

3 Semester Credits
Prerequisite: None

This course offers a skill-based and practical approach to management education. It provides a concrete understanding of how processes such as planning and decision-making, theories of organization, leadership and motivation, relate to business activity. Through exercises and case studies, students' managerial skills are developed and critical thinking is honed.

ECN150: Introduction to Microeconomics

3 Semester Credits
Prerequisite: None

This course is designed for students who have an interest in economics. It is a non-majors, introductory course. This course is designed to introduce the student to basic concepts in economics and to understand the cause and effect relationship between key economic concepts. The student develops skills in interpreting charts and graphs and to analyze different viewpoints related to supply and demand. The course's major focus is on the study of individual behavior in the economy.

MKT220: Principles of Marketing

3 Semester Credits
Prerequisite: None

This is an introductory course designed to provide you with a comprehensive understanding of the bedrock concepts of marketing. It will introduce you to the basic principles of marketing that have existed for many years, plus the marketing principles that are on the cutting-edge of current marketing thinking. These cutting-edge subjects are largely being driven by technology and the Internet.

BUS244: Finance for Managers

3 Semester Credits
Prerequisite: None

This is a survey course designed to provide students with a comprehensive understanding of the bedrock principles of corporate finance. The subject of financial management is comprised of many concepts as well as a number of analytical methods and tools. This course prepares students to understand and to be able to apply financial management principles and concepts.

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